Managing a Challenging Conversation With Distressed Plan Sponsors

Amid heightened market uncertainty, DC plan sponsors may become emotionally activated by losses within their plans, which can be further activated by distressed plan participants. In this fast-paced program, Ken Haman from AB’s Advisor Institute will review a simple, four-step outline to help plan sponsors move from impulsive decisions to a more thoughtful mindset. Ken will discuss how the brain processes information; how the rational and emotional brains interact; how to intentionally manage the structure of the conversation; and how to turn off emotional reactions and turn on rational thinking.